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Is it right to search on your own site?

If you've added an AdSense for search box to your page, you're probably aware of the relevant search results it provides your users. That being said, a few publishers have asked us if it’s a violation of our program policies to perform searches in their own AdSense for search boxes. The short...

Posted to Google Stuff (Weblog) by Anonymous on 09-19-2008
Defining invalid clicks and click fraud

We often receive questions from new publishers about what these two terms mean, and we'd like to help you understand the difference. Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These...

Posted to Google Stuff (Weblog) by Anonymous on 08-08-2008
Sharing your ad space

A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other...

Posted to Google Stuff (Weblog) by Anonymous on 07-30-2008
Promoting your referrals -- properly

Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we'd like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences...

Posted to Google Stuff (Weblog) by Anonymous on 04-17-2008
Another look at optimizations

We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this, we'd like to remind you of the following two...

Posted to Google Stuff (Weblog) by Anonymous on 03-27-2008
Engaging users with policy-compliant images and video

As it's becoming easier and easier to embed videos and pictures on websites, many publishers are now enhancing their current text content with relevant videos and photos. We wholeheartedly support adding these different forms of content to improve the user experience on your site -- hey, we like...

Posted to Google Stuff (Weblog) by Anonymous on 01-16-2008
Play it safe, family-safe

Many of our publishers regularly ask what is exactly considered adult or mature content by AdSense policies. It's a lot easier to understand when we speak about family-safe content. As you may already know, only ads classified as family-safe will be displayed on AdSense publisher websites. Our policy...

Posted to Google Stuff (Weblog) by Anonymous on 11-26-2007
Policy updates -- and it's not even Thursday!

After our many weeks of policy posts on Thursdays, you're probably intimately familiar with all of our program policies . So we can imagine your surprise when you woke up today, got your morning coffee, and settled in for your daily re-read of the policies -- only to find they were different ! To...

Posted to Google Stuff (Weblog) by Anonymous on 06-05-2007

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