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We often receive questions from new publishers about what these two terms mean, and we'd like to help you understand the difference. Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive...
A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads...
Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we'd like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense...
We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this...
As it's becoming easier and easier to embed videos and pictures on websites, many publishers are now enhancing their current text content with relevant videos and photos. We wholeheartedly support adding these different forms of content to improve...
Many of our publishers regularly ask what is exactly considered adult or mature content by AdSense policies. It's a lot easier to understand when we speak about family-safe content. As you may already know, only ads classified as family-safe will...
After our many weeks of policy posts on Thursdays, you're probably intimately familiar with all of our program policies . So we can imagine your surprise when you woke up today, got your morning coffee, and settled in for your daily re-read of the...