June 2007 - Posts
Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint.
If your site conversion rates are low, Bounce Rate can help you understand why. If your Bounce Rates are also low, your troubles are likely due to site design and usability issues. In this case, you might focus your efforts on streamlining your conversion funnel or making your site easier to navigate. But if your Bounce Rates are high, you can focus your efforts on redesigning entrance (landing pages), improving the quality of traffic to your site, and doing a better job of pairing landing pages with ads.
Our own Avinash Kaushik has just written an excellent article on Bounce Rates in MarketingProfs: Daily Fix. It's appropriately titled Bounce Rate: Sexiest Web Metric Ever?Posted by Alden DeSoto, Google Analytics Team
This past March, we launched a
referrals beta to test the feature and iron out some wrinkles. Now that we've finished our testing, we're pleased to announce that referrals 2.0 will soon be available to all AdSense publishers in referrals-supported languages.
While some of you may already be familiar with referrals for Google products, this launch will greatly expand the inventory and functionality of referrals for AdSense publishers. Below we've highlighted a few of the key benefits of referrals 2.0:
- Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren't able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.
- Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That's why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.
- Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We'll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.
- Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.
- Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.
- Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
To get started with referrals, click the
AdSense Setup tab in your account, then click
Referrals. If you don't see referrals 2.0 right away, please check back in a few days, as the feature will gradually become available in all accounts over the next few weeks. Please also keep in mind that for some languages, advertisers are just getting started so ad inventory may be limited at this time. We encourage you to check back frequently to see new offers.
If you have any questions about how to add a new referral unit to your site, be sure to check out the updated referrals section of the
Help Center.
UPDATE: Clarified that referrals 2.0 is currently only available in referrals-supported languages
Posted by Dan Friedman - AdSense Product Marketing
A scheduled system maintenance this morning caused processing delays for a small percentage of our users. For several hours this morning, affected users were only able to see traffic data current to 3am PST. This was a temporary delay. No data was lost and all reports should now be fully updated.
We apologize for the inconvenience.
Posted by Alden DeSoto, Google Analytics Team
The latest release of Picasa Web Albums now
includes support for geotagging your photos and albums, so you can show friends where you took your favorite pictures. We've also added API support for this functionality so that you can easily integrate geotagging into your applications!
What's it look like? We've implemented geo support using the
GeoRSS and
Geography Markup Language (GML) formats. The location of each photo and album can be described using a point-- represented by a latitude and longitude.
For instance, here's GeoRSS representing a picture taking in Tokyo, Japan:
<georss:where>
<gml:Point>
<gml:pos>35.669998 139.770004</gml:pos>
</gml:Point>
</georss:where>
Of course, the Java Client Library also has support for retrieving and setting the location on an album or photo. Here's an example of setting the location on a PhotoEntry object, after using a custom getString helper method to prompt and get a string from standard input:
String latitude = getString("Latitude");
String longitude = getString("Longitude");
photoEntry.setGeoLocation(Double.valueOf(latitude), Double.valueOf(longitude));
Here's an example of retrieving the photo location:
Point photoLocation = photoEntry.getGeoLocation();
System.out.println("Longitude: " + point.getLongitude());
System.out.println("Latitude: " + point.getLatitude());
We look forward to all the great applications you create using the new geo functionality of Picasa Web Albums. Please be sure to share them using the
Share Your Project page in the
Picasa Web Albums data API Developer Forum.
Happy coding,
Ryan Boyd - The Google data APIs team
If you are anywhere near the San Francisco/San Jose bay area, please join our team at Searchnomics tomorrow, June 27th. The organizers have offered Google Analytics customers passes at a cost of only $100, but you must
register with this double-secret password: "ga".
Our Analytics Evangelist Avinash Kaushik will speak in the afternoon on Advanced Web Analytics Tips and Best Practices. He'll provide six specific recommendations that can help you create a strategic advantage from the use of web analytics data. Since I have a conflicting meeting on the east coast, my esteemed colleague Alex Ortiz is stepping in for me. He'll present on how to use the new Google Analytics interface to track both natural and paid search.
We look forward to seeing you there!
Posted by Brett Crosby, Sr. Manager, Google Analytics
As you'll recall, we recently introduced
new formats for AdSense ads. This week, we've added a new dimension for publishers in customizing these ad formats. You've long been able to customize the size and colors of your ad units; now, you can also customize the shape by selecting between square, slightly rounded, or very rounded corners.
To get started with these new ad shapes, visit the 'AdSense Setup' tab in your account. As with all format options like sizes and colors, different corner styles will perform better for different publishers. We recommend that you choose the corner style that best matches the look and feel of your sites. Please keep in mind that if your page background color, ad background color, and ad border color are all the same, these new corners won't be visible.
This new option is part of our ongoing effort to improve the look and feel of our ads. We're also working to give you even more choices to customize your ad formats while maximizing revenue and user satisfaction. We hope you enjoy the new corner options, whether you choose to go edgy or bubbly.
Posted by Teo Wickland – AdSense Product Marketing
Starting with English, we've introduced Inside AdSense blogs in a number of languages to keep publishers up to date with everything AdSense. Today, we're excited to round that number up to a "perfect 10" with our latest blog --
Inside AdSense: Google’a içeriden bir bakış.
If you speak Turkish, you can look forward to reading about the latest AdSense updates and feature releases in your own language. Also, the Turkish support team will help you make the most of your AdSense account with optimization tips, answers to frequently asked questions, and local publisher stories from the Turkish market.
Make sure you don't miss a post --
subscribe to the new blog today!
Posted by Kamil Tavas - Turkish AdSense blog team
We'd like to thank Webware,
the users who cast 489,467 votes in this year's Webware 100 Awards, and everyone who helped make Google Analytics a winner! Google was recognized as a winner in 10 categories. Other products in our family that received an award are Google Reader, Gmail, Google (search engine), Google Gmail Mobile, Google Maps Mobile, 1-800-GOOG-411, Google AdWords/AdSense, Google Docs & Spreadsheets, Google Calendar, Blogger, and Google Maps.
We're thrilled to have won and we extend our congratulations to all the winners! Posted by Alden DeSoto, Google Analytics Team
Would you like some tips on maximizing your AdSense ad performance? Check out our recently updated
Optimization Demo. In about five minutes, we cover popular topics from optimal ad locations to the best performing ad formats. Once you’ve watched the Optimization Demo, you can start applying these techniques to your ad units immediately. Good luck optimizing!
Posted by Alton Lee - AdSense Publisher Support
Some of our users, like Robert Scoble, can go through 600 feeds in less time than it takes to say "mark all as read":
(Thanks Tim for this video!)
For those of you who don't have supernatural powers and would like a quick and easy way to go through your Google Reader subscriptions, we want to highlight one of our lesser-known features: the "Next" bookmarklet.
The "Next" bookmarklet allows you to use Google Reader through just one link -- clicking on it takes your browser to the next unread item in your reading list (marking it as read in the process). I like to use it to go through my photoblog folder. It's also useful for subscriptions that only include snippets, or when I want to read an article in context.
You can find the "Next" bookmarklet on the Settings page under the Goodies tab. Give it a try, and go from j-j-j to next-next-next!
I recently participated in XTech 2007: a conference for those working with web and standards-based technologies. I've had some time to ruminate on the experience and I thought I'd share some ideas which rose to the top as I submerged myself in the deluge of information and interactions.
I attended a talk on OpenStreetMap, which looks like a very interesting solution to creating and annotating detailed maps. I find their list of public GPS traces particularly interesting. There was one problem that Steven Coast brought up which stuck with me, and that is inconsistencies in tagging. OpenStreepMap allows users to tag locations with anything they like, this simplicity and flexibility can lead to rich information, but can also lead to confusion when different people use the same tags for different things, or use different tags to describe the same thing. It's a difficult problem to deal with, and we've tried to tackle this in Google Base by providing an attributes feed. The attributes feed is a dynamic and searchable list of the tags, or attributes, that people are using when describing items of a particular type. I think it certainly helps with the problem of recommending annotations, but we're working to make it better.
I was also pleased to see several discussions centering on XMPP (the protocol used by Jabber, Google Talk, and other instant messaging clients), and I was surprised to see some of the applications people were building on top of this technology. A few years ago, I built a small application which used XMPP to dynamically edit a web page, and it seems others were thinking up even grander schemes. Twitter makes use of XMPP, and I saw a great demo by Massimiliano Mirra which showed how XMPP could be used as a programmatic communication channel to make single user applications into collaborative ones.
There were many other interesting presentations, people, and ideas at XTech this year, but I've rambled enough. Check out the XTech's website for more information on talks you may have missed, and keep an eye out for details on next year's conference.
Jeff Scudder -
The Google data APIs team
We recently sat down with Amrita Kamat, a payments specialist in our Hyderabad office, to find out more about payments in India.
When you're not at work, where would one find you?In gaming parlors -- I love gaming! Counter-Strike is one of my current favorites. Running around and fighting opponents (while still sitting on the comfort of my sofa and sipping a hot mug of coffee) is the highlight of my weekend. I also love the outdoors, trekking, and sports like badminton and basketball.
There are a few payment-related issues specific to India. What tips do you have for Indian publishers?I have a
5-point Mantra for payments for Indian publishers:
- Enter an accurate, complete address – I'd recommend updating your address in this way:
- Choose INR checks over USD checks – This will reduce the bank charges levied (if any) to convert the dollar checks to Indian rupees. Also, the INR checks will be easy to process.
- Set a self-hold – If you've reached $100 in unpaid earnings and would like to get paid once in 2 months or once every 6 months, we have an option to set a self-hold. Accumulate your earnings and receive a bigger check in the future. Don't forget that you'll need to remove the hold before the 15th of the month to be paid in that month.
- Use Secured Express Delivery – For tension-free delivery of your hard-earned money, try our Secured Express Delivery option, which will cost you US$25 for the DHL charges -- the check will be delivered at your doorstep within 10 days.
- Understand your payment cycle - Please go through the Payments Demo to understand when payments are processed. It's an 11-minute demo that is well worth your time!
Why do checks and PINs take longer to reach Indian publishers? What are the other options?This can happen because of incorrect mailing addresses and the postal service. While nothing much can be done about the postal service at this time, I'd again recommend that you update your physical address -- an accurate house number and/or house name can make a big difference to how a postman will locate your house. If you're relocating, feel free to place a self-hold on your account until you've completed the relocation process. Please ensure that your address is updated before the 15th, and the address doesn’t exceed the 35-character limit in each line. Finally, the only alternative for receiving checks right now is to choose Secured Express Delivery checks over Standard Delivery checks.
Any weekend plans?This weekend I am off to Bangalore to catch up with a few friends. We've planned a bicycle trip to Nandi Hills for a picnic. In the evening, we intend to make good use of the new telescope one of my friends acquired recently. Isn’t star-gazing on a Sunday evening an ideal way to end an eventful weekend?
Posted by Shanti Nanisetti - AdSense India Publisher Support
Posted by Luisella & Stefano, Search Quality Team, DublinUn paio di chiarimenti...
Ciao! Siamo appena rientrati da un breve soggiorno in Italia. Tempo fantastico! Abbiamo partecipato come spettatori al Search Engine Strategies conference a Milano nei giorni 29 e 30 maggio. La conferenza è stato davvero una fantastica opportunità per parlare con molti di voi! Ci ha fatto molto piacere esserci e vorrei ringraziare tutti quelli che si sono fermati semplicemente a salutare o a discutere di strategie dei motori di ricerca. Abbiamo avuto la possibilità di parlare con diversi dei partecipanti e con alcuni dei più importanti attori del mondo SEO e Web Search Marketing in Italia. Discussioni utili e fruttuose per molti aspetti. Si e' parlato di come il mercato Web si stia sviluppando in Italia, di strategie SEO e di evangelizzazione (la traduzione italiana suona veramente forte).
Un buon numero di voi è saltato fuori con domande interessanti, e mi piacerebbe ora esporre un caso per poi fornire un paio di chiarificamenti che siano chiari e concisi.
Allora partiamo. Questa è la situazione in cui un webmaster potrebbe ritrovarsi: ho ottimizzato questo sito utilizzando tecniche non in accordo con le linee guida di Google. Ce la siamo cavata per un po', e questo ci ha aiutato a raggiungere la seconda posizione nei risultati di ricerca per alcune parole chiave. Ad un certo punto però, abbiamo ricevuto una email dal team della qualità della ricerca di Google che diceva che il nostro sito non sarebbe stato momentaneamente più presente nell'indice (nelle email c'è sempre almeno un esempio delle tecniche utilizzate). Abbiamo allora sistemato il sito togliendo tutto ciò che non era conforme alle linee guida e dopo alcuni giorni il nostro sito era di nuovo presente nell'indice. Come è possibile che non è più posizionato in seconda posizione nonostante il fatto che abbiamo rimosso tutto ciò che non era conforme alle linee guida?!
Va bene, lasciatemi fare un paio di domande prima di rispondere.
- Non avete ottimizzato il sito utilizzando quelle tecniche al fine di posizionarlo il meglio possibile artificialmente?
- Non pensavate che quelle tecniche avrebbero funzionato, almeno in una prospettiva di breve periodo?
Quindi se c'è stato un utilizzo di tecniche spam, incoraggiamo il sito che ha ricevuto la notifica da Google a prendere la cosa seriamente. Molti ripuliscono il proprio sito dalle tecniche scorrette di ottimizzazione dopo aver ricevuto una nostra notifica, ma noi dobbiamo anche tenere in considerazione che oltre a quelle presenti sul sito (per esempio testo nascosto, redirecting doorway page, etc) spesso ci sono anche tecniche utilizzate al di fuori del sito stesso come link popularity artificiali per guadagnarsi un’ottima posizione nelle pagine dei risultati di ricerca di Google.
Quindi, per rendere la questione più chiara possibile, una volta che ognuna delle manipolazioni sopra citate, inserite ai fini del posizionamento, e’ stata rimossa, il sito torna ad occupare la posizione che merita sulla base dei suoi contenuti e della sua link popularity naturale. C'è in oltre da evidenziare che il posizionamento del vostro sito dipende anche dagli altri siti relazionati al vostro per argomento trattato e tali siti nel frattempo potrebbero essere stati ottimizzati correttamente, va da sé che questo avrebbe un impatto anche sulla vostra posizione.
Notate che non c’è alcun tipo di penalizzazione preventiva applicata a quei siti che, ora puliti, hanno però visto in precedenza un utilizzo di tecniche non consentite. E questo è un punto a cui teniamo particolarmente: non rimangono né malus né macchie nella storia di un sito.
E' per questo motivo che insistiamo fermamente nel consigliare di lavorare sodo sui propri contenuti in modo che siano una risorsa che abbia valore per gli utenti, essendo proprio il buon contenuto una delle risorse più importanti che alimentano una link populary naturale e tutti dovremmo ormai sapere quanto una tale popolarità possa essere solida.
Qualità della ricerca, qualità dei contenuti e l'esperienza dei tuoi lettori.
Tra le varie conversazioni sulla qualità della ricerca, una su tutte ricorreva più spesso. Mi riferisco alle landing page e come scrivere per i motori di ricerca, due temi che spesso viaggiano in coppia quando si parla di risultati organici di ricerca.
Pensiamo allora al tuo visitatore che ha cercato qualcosa con Google e ha trovato la tua pagina. Ora, che tipo di accoglienza gli stai riservando? Una buona esperienza di ricerca consiste nel trovare una pagina che contiene l'informazione necessaria per rispondere alla domanda posta all'inizio.
Tuttavia un errore frequente nello scrivere per motori di ricerca é dimenticare proprio il visitatore e focalizzare l'attenzione solo sulla sua domanda. In effetti potremmo sostenere, "é con quella chiave di ricerca che hanno trovato la mia pagina!"
Alla fine dei conti, esasperare un comportamento del genere potrebbe portare a creare pagine fatta "su misura" per rispondere a quella ricerca ma con ben poco contenuto. Pagine del genere spesso utilizzano tecniche quali, tra l'altro, pure ripetizioni di parole, contenuti duplicati e in generale minimo contenuto. Ricapitolando, possono anche essere a tema con la domanda posta - ma per il tuo visitatore, sono inutili. In altri termini, hai finito per creare una pagina scritta solo per i motori di ricerca e ti sei dimenticato del visitatore. Il risultato é che l'utente trova pagine all'apparenza a tema ma in realtà completamente insignificanti.
Queste pagine "insignificanti", fatte artificialmente per generare traffico dai motori, non rappresentano una buona esperienza di ricerca. Anche se non adottano tecniche scorrette, quali ad esempio testo o links nascosti, sono fatte solo ed esclusivamente per posizionarsi per specifiche parole chiave, o combinazioni di parole, ma in realtà non offrono autonomamente alcun valore come risultato di una ricerca.
Un primo approccio per capire se stai causando una cattiva esperienza di ricerca ai tuoi utenti é controllare che le pagine trovate siano davvero utili. Queste pagine avranno contenuto a tema, che risponde alla domanda originalmente posta dall'utente ed in generale sono significative e rilevanti. Potresti cominciare con il controllo delle pagine che ricevono più visite e passare poi a rivedere tutto il sito. E per concludere, un consiglio: in generale, anche quando si vuole ottimizzare la pagina affinché il motore la trovi facilmente, bisogna ricordarsi che i visitatori sono il tuo pubblico e che una pagina scritta per i motori di ricerca non soddisfa necessariamente le aspettative del visitatore in termini di qualità e contenuti. Allora se stai pensando a come scrivere per il motore di ricerca, pensa invece ai tuoi utenti e a qual é il valore che stai offrendo loro!
We're back from SES Milan!
...with a couple of clarifications
Ciao everybody! We just got back from Italy—great weather there, I must say! We attended SES in Milan on the 29th and 30th of May. The conference was a great opportunity to talk to many of you. We really had a good time and want to thank all the people who stopped by to simply say "hi" or to talk to us in more detail about search engine strategies. This gave us a chance to talk to many participants and many of the big Italian actresses and actors in the SEO and web marketing worlds. We discussed recent developments in the Italian internet market, SEO strategies and evangelizing.
A number of you have raised interesting questions, and we'd like to go through two of these in more detail.
This is a situation a webmaster might find himself/herself in: I optimized this site using some sneaky techniques that are not in accordance with Google´s Webmaster Guidelines. I got away with it for a while and it helped me to rank in second position for certain keywords. Then, suddenly, I got an email from Google saying my site has been banned from the index because of those techniques (in these emails there is always an example of one of the infractions found). I now have cleaned up the site and after some days the site was back in the index.
Why on earth doesn't my site rank in the second position anymore, even though I've already paid for the sneaky techniques we used?
OK, before answering let me ask you a couple of questions:
- Didn't you optimize your site with those techniques in order to artificially boost the ranking?
- Didn't you think those techniques had worked out (in a short term perspective at least)?
So, if there has been spamming going on, we encourage a site that has gotten an email from Google to take this notification seriously. Many people clean up their sites after receiving a notification from us. But we must also take into account that besides the shady SEO techniques used on a particular site (for instance hidden text, redirecting doorway pages, etc) there are often off-site SEO techniques used such as creating artificial link popularity in order to gain a high position in Google's SERPs.
So, to make it straightforward, once those manipulations to make a site rank unnaturally high are removed, the site gains the position it merits based on its content and its natural link popularity. Note that of course the ranking of your site also depends on other sites related to the same topic and these sites might have been optimized in accordance to our guidelines, which might affect the ranking of your site.
Note that a site does not keep a stain or any residual negative effect from a prior breach of our webmaster guidelines, after it has been cleaned up.
That is why we first and foremost recommend to work hard on the content made for the audience of your site, as the content is a decisive factor for building natural link popularity. We all know how powerful a strong natural link popularity can be.
Search quality, content quality and your visitor's experience.
During our conversations about search-related issues, another topic that came up frequently was landing pages and writing for search engines, which are often related when we consider organic search results.
So, think of your visitors who have searched for something with Google and have found your page. Now, what kind of welcome are you offering? A good search experience consists of finding a page that contains enough information to satisfy your original query.
A common mistake in writing optimized content for search engines is to forget about the user and focus only on that particular query. One might say, that's how the user landed on my page!
At the end of that day, exaggerating this attitude might lead to create pages only made to satisfy that query but with no actual content on them. Such pages often adopt techniques such as, among others, mere repetition of keywords, duplicate content and overall very little value. In general, they might be in line with the keywords of the query – but for your visitor, they’re useless. In other words, you have written pages solely for the search engine and you forgot about the user. As a result, your visitor will find a page apparently on topic but totally meaningless.
These “meaningless” pages, artificially made to generate search engine traffic, do not represent a good search experience. Even though they do not employ other not recommendable techniques, such as for examples hidden text and links, they are very much made solely for the purpose of ranking for particular keywords, or a set of keywords, but actually are not offering a satisfying search result in itself.
A first step to identify if you are causing a bad search experience for your visitor consists of checking that the pages that he or she finds are actually useful. They will have topical content, that satisfies the query for which your visitor has found it and are overall meaningful and relevant. You might want to start with the pages that are most frequently found and extend your check up to your entire site. To sum up, as general advice, even if you want to make a page that is easily found via search engines, remember that the users are your audience, and that a page optimized for the search engine does not necessarily meet the user's expectations in terms of quality and content. So if you find yourself writing content for a search engine, you should ask yourself what the value is for the user!
Posted by Ríona MacNamara, Webmaster Tools Team
In den letzten Tagen gab es nochmals Versuche, deutsche Webmaster durch falsche E-Mails von Google zu verunsichern. Diese E-Mails stammen nicht von Google. Seit einigen Wochen hat Google die Benachrichtigung von Webmastern durch E-Mails eingestellt. Google arbeitet derzeit an einem zuverlässigeren Webmaster-Kommunikationsprozess.
We've noticed that someone is again trying to spoof the emails that Google sends to webmasters to alert them with issues about their site. These emails are not coming from Google, and in fact several weeks ago we
temporarily discontinued sending these emails to webmasters while we explore different, secure ways of communicating with webmasters. Watch this space for more news - but in the meantime, you can safely assume that any email message you receive is not, in fact, from us.
Posted by Ríona MacNamara, Webmaster Tools TeamA while ago, I posted in the Webmaster user group, looking for feedback on our Help Center and how we can improve the assistance we provide to our webmasters. And wow, did we get a a lot of feedback - both in the group and in the blogosphere. I'm amazed at the webmaster community and your willingness to share your thoughts with us: thank you!
Here's a selection of what we're hearing:
You want Help to be more discoverable
- It's not as easy as it should be to find the information you're looking for. You'd like Google to do a better job of surfacing the answers to the most common questions. The browse structure doesn't make it easy for users to find help, and sometimes search depends on users knowing exactly the right term to search for.
- You like the idea of context-sensitive help - on-the-spot assistance (often shown in a tooltip that appears when you hover over an item) that doesn't require you to click to a different Help page.
- Right now, it's not clear when new Help information - or new features - are added, and you'd like Google to look at calling these out.
You want Help to be more useful
- You'd like Google to look at adding videos and graphics
- You'd like us to providing the kind of information that's relevant to the average webmaster, who may not have a deep knowledge of SEO techniques. You're looking for good and understandable answers to common questions.
- You'd like us to expand the actual content, and do a much better job in explaining potential reasons why sites may have dropped the rankings.
What's next?
Well, over the next several weeks, we'll be working on lots of changes to the Help Center, both in its content and its organization. We'll be looking at all the feedback we've gotten, and we're taking it very seriously: believe me, I have a long task list for this area. But it can always grow: if you have some great thoughts or ideas, jump into the discussion, or just leave a comment right here.
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